– Challenges for start-ups: the franchisee may need to find or build the right location, hire and train staff and install equipment. This can be difficult for someone with limited entrepreneurial abilities just to get started. When developing a reasonable set of franchise agreements, each element of the franchise must be evaluated. Before lawyers begin to develop the agreements, it is essential for the franchisor to first develop its business plan and decide on all these important issues. For most franchisors, it is important not only that they work with franchise professionals, but also work with experienced and qualified franchise consultants to design their franchise. The franchise agreement must address certain fundamental elements, including, but not limited to: a company that offers franchises for separate companies or, in some cases, individual companies, differs from other trade agreements that can be grouped into the following key elements: international expansion is complex for legal and cultural reasons, and franchising is a unique solution for both. The franchising concept allows companies to grow their business by allowing residents of a given sector to open a business site representing the parent company`s brand, operational strategy and products. The limitation of trade provisions should be proportionate with regard to the territory, the nature of the activity and the period. While it is reasonable for all franchisees to sign the same franchise agreement, the restriction of the trade clause should be related to the size/type of franchise when the franchisor offers different options in the franchises. Where a court finds that a restriction of the commercial provision is “unreasonable,” it cannot be applied. This implies more reasonable restrictions than broader restrictions. This clause should also include the protection of intellectual property rights, such as customer lists, know-how, trade secrets and confidential information For insurgent trademarks, there are those who publish inaccurate information and boast ratings, rankings and rewards that do not have to be proven.